Creative Innovation Zone - News

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How it’s made: The Creative Innovation Zone animation

Three students worked together to develop the animation that now sits proudly on the Creative Innovation Zone webpage.

UCLan’s Creative Innovation Zone has been connecting students to live projects in industry for over a year now. To spread the word about the collaborations they can facilitate, three students were commissioned to create an animated feature showcasing how UCLan can benefit businesses. The animation demonstrates how the Creative Innovation Zone team use ‘five simple steps’ to guide businesses through the University to find creative solutions to their business’ challenges, delivered by the skills and expertise of UCLan students and academics.

Bev Wood, Head of Business Engagement for the Creative Innovation Zone said: “We wanted to practise what we preach and demonstrate to external clients how we can deliver, using students from a mix of disciplines.”

MA Animation graduate Kira Wymer, BA (Hons) Screenwriting graduate Olivia Lewis-Brown and Year 2 BA (Hons) Music Production student Joe Eaton pooled their skillsets to produce the film, which will promote the Creative Innovation Zone’s services to external organisations. Olivia drafted the script, Kira brought it to life with her drawings and animation skills and Joe produced fitting music. The narration was even voiced by the Creative Innovation Zone’s Director, Emma Speed.

Joe, who plans to have a career in making music for film and media, said: “I’ve really enjoyed the experience, it’s been really useful and helpful to build connections for the future. A great opportunity to showcase my work and get recognition.”

Kira graduated in November with a Distinction grade, she said: “Projects like this help you to build experience working in different relationships. It’s helped me develop my professional portfolio and working for a client is great experience.”