Creative Innovation Zone - News

Now that is an odd match!

A cohort of Fashion Promotion students deliver on the Chesnara plc ‘Gone away’ project.

Gone Away Project


Gone Away Project

In early Spring 2018, the Creative Innovation Zone team matched the industry challenge outlined by Chesnara plc (an established Life and Pensions Consolidator in the UK and Europe) with a group of budding creatives from Year 2 BA (Hons) Fashion Promotion.

The challenge? To develop a creative call to action, posted to clients as part of the communication activity Chesnara plc do to re-engage policyholders. These policyholders are referred to in the industry as ‘Gone aways’ customers.

Find out how Courtney Bevan, April Howie, Isabelle Kube, Raiyana Sheikh, Abbie Simpson and Gillian Sinclair explored the project brief and delivered their solutions to our client though the project video case study.

Customer Engagement Project