Andrew BainbridgeSenior Lecturer in Graphic Design
Throughout his 18 years as a lecturer at UCLan, Andrew has taken huge pride in empowering his students to unleash their creativity, harness their talents, generate new ideas and unlock their potential to achieve incredible things.
His student protégés have evidently reaped the rewards of his mentorship, having amassed a host of prestigious prizes across more than 40 national and international awards schemes, including the Student Design & Art Direction (D&AD) Global Awards, Young Creative Network (YCN) Awards, The Roses Student Awards and the Creative Conscience Awards.
Andrew has forged extensive contacts throughout the industry and has been responsible for placing more than 200 of his graphic design students into some of the country’s leading creative agencies. He leads the industrial ‘sandwich’ placement programme, which allows students to spend up to 12 months working within a variety of renowned design companies. A substantial number of his graduates have gone on to enjoy distinguished careers worldwide. In 2014, for instance, graduate Mike Rigby became the Executive Creative Director of the New York-based advertising agency R/GA.
In June 2017, student Ashton Hoban triumphed at the Design and Art Direction (D&AD) New Blood Awards, one of the world’s leading creative competitions, after her response to a challenge set by retailers John Lewis wowed the judges. Ashton was tasked with designing a product or service that would embed the John Lewis brand into the lives of time-precious urbanites seeking more than just a shopping experience. She conceived the ‘John Lewis Saves The Day’ initiative, which would see the brand teaming up with the UK’s leading music festival, Glastonbury. The retailers would supply festival essentials, from sun cream to ponchos, all of which could be pre-ordered and collected from vending machines and points of sale at the restaurant. Her proposal earned a place on the D&AD winners’ roll alongside the work of seven other students from across the UK.
Several other Graphic Design students have bagged industry awards in recent times. Amongst them was Dominic Parsons, whose ‘Type For Change’ project focused on computer hacking and online activism triumphed at the Creative Conscience Awards. In the YCN Awards Jonathan Mount received a Design Award Commendation for designing an executive Christmas gift for multinational paper merchants Fedrigoni.
Working on live briefs such as this is a key part of the student experience on Andrew’s courses: “We give them lots of opportunities to demonstrate their creativity, get their work noticed and build up an impressive portfolio,” he says. “They can pit their wits against others in major competitions, get stuck into real-life challenges and collaborate with industry leading companies. The focus has always been on providing a bridge between education and industry.”
“Being able to offer students these incredible opportunities has really enabled our graphic design courses to stand out from the rest,” says Andrew, whose association with UCLan stretches back more than 25 years. In 1991 he graduated from Preston Polytechnic (a forerunner of the University) with a first class honours degree in Graphic Design. From there he became a Senior Designer at The Chase Creative Consultants, one of the UK’s leading graphic agencies based in Manchester. Working on a number of major corporate accounts, he picked up several national awards along the way.
Andrew’s teaching career began in 1997 while he was still employed at The Chase. As a visiting part-time lecturer on the Graphic Design course at Staffordshire University, Andrew mentored students on their final-year projects. During a sabbatical year he took the opportunity to travel around the world and benefited from further teaching experience when he was invited to lecture at the University of Technology Sydney on a temporary basis. On returning to the UK, he took up the role of Senior Lecturer in Creative Thinking on the undergraduate Graphic Design course at UCLan.
In 2011 Andrew’s achievements earned recognition from the Vice-Chancellor when he received the Excellence in Teaching and Learning (ETL) Award for his work in developing the online teaching resource ‘The Disciples of Design.’
Recently he has been working alongside one of his fourth year graduates on a publication titled ‘Words of Wisdom’. This project is a printed extension of the 50 online ‘Preston Profiles’ that Andrew has already archived over the past four years. It will feature graduates over a period of more 30 years. The cumulative advice and breadth of the work they offer should provide a good source of inspiration for current students, as well as those to come in future years.