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Taking the ‘LEAP’

UCLan students use their creativity to raise charity’s profile.

Students from BA (Hons) Music, BA (Hons) Fine Art and BA (Hons) Journalism have helped to reform the charity HorseHeard’s marketing approach by using their different skills to produce creative outputs.

The students were invited to take part in HorseHeard’s two-day personal development course ‘Take the LEAP’ (Leadership, Employability and Awareness Programme). As a registered charity, HorseHeard relies on donations and external funding to keep its projects running. The charity challenged students to help raise the brand awareness and record social impact.

This opportunity empowered students to apply their talents in a new way and impact the local community.

The course aims to develop crucial life skills using horses. Following the programme, the students collaborated to create promotional materials to support the charity.

Watch the video to find out how the students got on.